Jack Bennett | Marketing Portfolio

About

Creative. Responsible. Effective

I graduated from Mount Allison University with a Bachelor of Commerce and minors in Economics, International Business and Economics, and Visual and Material Culture Studies. I am most interested in marketing work where I can contribute ideas, build the vision, and see the project through.

Strategic storytellingCampaign planningVideo productionPresentation designLeadershipStakeholder coordinationResearch synthesisProject execution

Download résumé

My approach

Understand the audience. Find the story. Build with purpose

My approach begins with understanding who the work is for and what it needs to accomplish. From there, I identify the strongest story, choose the format that will communicate it effectively, and carry the idea through planning, production, and evaluation. Whether I am developing a campaign, producing a video, or designing a presentation, I want every creative decision to support a clear strategic objective.

Selected experience

01 / Summer marketing role

Windsor Township Business Association

During my summer with WTBA, I created videos, promoted events, designed campaign materials, communicated with businesses, conducted visitor research, and helped build a stronger library of content for the organization.

Wider social impact

The results speak for themself

These updated Meta results cover my WTBA term beginning June 22 and reflect the full mix of video storytelling, event promotion, local-business content, and community communications I produced.

258.7Ktotal views · +182%

226.6Korganic views · +147%

35.7Kviewers · +187%

+800%watch time · 10d 1h

+395.9%3-second views · 26.5K

+192%content interactions

+420%followers

+161%engagements · 12.7K

Updated daily WTBA views from May 27 through late August, showing sustained growth after June 22 and several peaks above ten thousand views — Updated daily views from May 27 through late August

Featured WTBA project

Good Morning Windsor

I developed the series to give local businesses more than a standard spotlight. Each episode grouped several businesses or places around a theme and showed the people, work, and details behind them.

Watch the series

Every episode, ranked by views

Explore the teaser and seven episodes, beginning with the series’ strongest-performing video. Each episode links directly to the original post on Facebook.

01 · Best performer

Episode 4 · Food + Drink

16.4K views

Bedard Bakery, Gerrish & Grey, Aunt Lisa’s, The Wild Nest Market, and Mayor Abraham Zebian.

267 likes
22 comments
30 shares
35 followers

Watch on Facebook ↗

02

Episode 7 · Food + Drink, Part 2

14.4K views

Cherry Tree Distillery, Spitfire Arms Alehouse, Hole in the Wall Restaurant, and Lisa’s Family Restaurant.

186 likes
8 comments
28 shares
28 followers

Watch on Facebook ↗

03

Episode 6 · Storefronts, Part 2

11.3K views

Makers Studio, Spisani Design, Doppelganger Studio, All Lathered Up Soap Co., and Melissa Sheehy-Richard.

125 likes
10 comments
13 shares

Watch on Facebook ↗

04

Episode 5 · Active and Well

4.2K views

Studio Twenty Two, Abhaya Mixed Martial Arts, Sarah Caldwell Physiotherapy, Hants Aquatic Centre, and Hear Right.

39 likes
0 comments
6 shares

Watch on Facebook ↗

05

Series teaser

3.4K views

The introduction to the Good Morning Windsor concept and the stories that would follow.

57 likes
3 comments
4 shares

Watch on Facebook ↗

06

Episode 2 · Things to Do and See

3K views

Clifton Museum Park, Birthplace of Hockey Museum, Windsor Regional Library, and Mermaid Theatre.

34 likes
4 comments
12 shares

Watch on Facebook ↗

07

Episode 1 · Creative Storefronts

2.7K views

Scotia Handmade Treasures, Readers’ Haven, Pearl & Nannies, and Classy Cards.

39 likes
6 comments
4 shares

Watch on Facebook ↗

08

Episode 3 · Businesses Behind the Scenes

2.5K views

Davison Accounting, Ptabbiner Design + Illustration, Jeremy Parker Property Answers, and Nova Scotia Works Windsor.

34 likes
5 comments
6 shares

Watch on Facebook ↗

Aerial view of Windsor, Nova Scotia at sunrise, showing downtown, the waterfront, and surrounding landscape — Windsor, NS · Photo: Tourism Nova Scotia

My role

I developed the concept, coordinated with participating businesses, planned and captured the footage, edited each episode, and managed the series rollout across WTBA’s social channels.

Campaign conceptBusiness outreachFilmingEditingCopywritingPublishingAnalytics

The opportunity

Help more people discover what Windsor offers

I saw an opportunity to introduce audiences to businesses they may not have discovered yet, while also highlighting established businesses that strengthen Windsor’s appeal as a place to visit. By showing the people, places, and experiences behind the storefronts, the series could support local business discovery and give WTBA stronger content for tourism outreach.

The idea

Show Windsor waking up

I wanted each episode to feel like a short morning tour of Windsor. The videos moved between storefronts, behind-the-scenes work, products, customers, and the people who make each place different.

The strategy

Make every episode feel connected

Grouping businesses around a theme gave each video a clear idea. Keeping the same series identity made the campaign recognizable, while the changing locations and stories kept it from becoming repetitive.

Series results

The series reached people who were not already following WTBA

The seven episodes generated 54,500 views and featured 31 participating businesses. Episode 4 added 35 new followers and Episode 7 added 28, helping bring the series total to 71. Most importantly, 65% of reel viewers were non-followers, which meant the businesses were being introduced to a wider audience.

54.5Kviews

724likes

55comments

99shares

71followers gained

31businesses featured

7episodes

65%non-followers

The work went beyond one video series

Alongside Good Morning Windsor, I supported community events, created promotional campaigns, kept businesses informed, gathered visitor feedback, and left WTBA with content and templates it could continue using.

Event promotion

Campaigns that helped people know what was happening

I created content for the Summer Concert Series, Artists Alley Market, CLASSIFIED ticket giveaways, Avon River Days, and other community programming.

Business communication

Keeping local businesses involved

I helped produce five summer newsletters with event updates, past results, promotional opportunities, and ways for businesses to participate.

Research and lasting value

Work WTBA could use after the summer

I developed and conducted a visitor survey designed to identify travel motivations, visitor interests, and opportunities to strengthen tourism outreach. I also created reusable promotional templates and built a stronger video library featuring businesses, attractions, events, and community spaces.

Featured event promotion

Voodoo Charmers · Summer Concert Series

I created a promotional reel for the Voodoo Charmers’ performance, using footage captured at a band practice and interview clips to build familiarity with the performers and interest in the event.

Watch on Facebook ↗

WTBA campaign work

Event branding, local discovery, and social engagement

02 / Winning strategy

Enterprise Mobility

Our team was asked to decide how Enterprise Mobility should approach AI. I helped develop the recommendation and designed the presentation we used to make our case.

The recommendation

Start carefully, keep people involved, and build from there

We recommended a hybrid model that combined custom decision-support tools with outside cloud partners. Our roadmap started with lower-risk internal uses, then expanded over time. We also built in an AI policy, employee training, and human oversight.

Early implementation

Demand forecasting, fleet allocation, workflow automation, predictive maintenance

Future implementation

Communications support and controlled fraud detection

Differentiators

AI employee pathway, policy manual, explainability, and human decision-making

Outcome First place in the class case competition

Enterprise Mobility presentation slide recommending a hybrid AI model

The five-person winning Enterprise Mobility case-competition team

03 / Community impact

Plate It Forward

What started as a class project became a working connection between surplus food on campus and people who could use it in the community.

My contribution

My job was to help turn the idea into something practical

I helped identify the gap between food surplus and local need, connected Mount Allison’s meal hall with the Sackville Food Bank, and helped find a delivery partner. The result was a process that could continue after the class ended.

I also personified hunger through a character named Dennis, using his story to communicate the realities of childhood poverty and food insecurity. This gave the project a more human voice and helped turn a complex social issue into a story audiences could understand and remember.

Ongoing impact: Approximately 25 pounds of surplus food redirected each week
Partners: Jennings Hall, Sackville Food Bank, the university pantry, and delivery support
Skills demonstrated: Stakeholder coordination, research, branding, sustainability storytelling

Plate It Forward tri-fold information design explaining food insecurity and ways to act — Educational brochure and project identity

Academics and athletics

Academic presentations and student-athlete leadership

These projects show how I adapted my leadership, design, and communication style across university athletics, fundraising, international business, sustainability, and economic research.

Academic Presentations

I routinely achieved some of the highest presentation grades in my classes and became known for engaging delivery, strong visual communication, and storytelling that made complex ideas easier to understand.

International business

Doing Business in the United Arab Emirates

The presentation translates research on culture, business conditions, policy, and international market considerations into a clear visual narrative.

Systems-thinking slide connecting political, economic, technology, and resource issues

Sustainability slide connecting the mining industry with Sustainable Development Goals

Economic communication slide about BRICS, currencies, and cryptocurrency

Global marketing

Economic Predictions for 2025

This group presentation connected political, economic, resource, and sustainability issues through visual storytelling. I designed slides 3, 7, 9, and 10.

Mount Allison Men’s Soccer

Student-athlete leadership, team communication, and social media management

Leadership in practice

Captaincy meant connecting the team and the coaching staff

As a three-year captain and Team MVP, I learned how to lead through performance and accountability. I often served as the link between coaches and players, communicating expectations, raising player concerns, and helping keep the group aligned through demanding seasons. In practice, the role resembled middle management.

Balancing five AUS seasons with a Commerce degree strengthened my discipline, time management, resilience, and ability to perform under pressure. Alongside my captaincy, I managed the team’s social media and supported fundraising, event promotion, and community initiatives.

3 years: Team captain
Team MVP: 2023-24 season
5 seasons: AUS student-athlete

Team social media manager

Selected soccer content

Additional achievement

Venture Capital Investment Competition

Fifth in the Canadian division

I presented a startup investment pitch as part of Mount Allison’s team, applying business analysis, persuasive communication, and decision-making under time pressure.